Should you ever buy branded groceries?

I quite enjoy the adverts on TV for Aldi, where they compare an expensive brand of coffee, tea or whatever with their own version. The message is that theirs is just as good, but cheaper!

When I initially started trying to save money on my grocery shopping the first thing I did was dump the brands wherever I could. I tried all of the supermarket basics first. Some we liked and some we didn’t. Value/Smart Price baked beans were a definite no-no, unless included in a veggie stew. Loo rolls didn’t last as long but were worth buying as they were so much cheaper. Value bacon may not look as good but it tastes pretty similar. The kids ate the biscuits even if they didn’t arrive in fancy packaging. I now wouldn’t dream of buying anything other than a basic fruit juice either.

Where we didn’t enjoy the basic products, I moved up to supermarket own brand. Most we liked, but occasionally we still resorted to a branded product.

With the advent of the discount supermarkets such as Aldi and Lidl, the situation has improved even more. Most of their own products are very good quality and as cheap or even cheaper than the old style shop own brands. I have found them to be better overall. 

I might consider something from a range such as a Tesco Finest if it is on offer but I have found some of these are disappointing. I think they are a marketing ploy and another way to squeeze a bit more money out of their customers. 

Generally speaking if I buy a brand it is because 1. I really like it more than the alternatives (such as my Millicano coffee mentioned in yesterday’s blog post) or 2. It is a really good price. I don’t need to pay for a company’s expensive branding – they pay marketing people a lot of money to work out how to make us spend our wages. I bet at least half the time if people did a blind test to decide which product was branded and which was a supermarket’s own brand they wouldn’t be able to tell the difference. So, if you really want to save money on your groceries chuck out the brands and try some supermarket own labels!