I love doing my food shop at Aldi. I can see why the discounters have got the big supermarkets running scared. I have shopped at my local one since it opened 4 years ago. To begin with it was very quiet; the car park was empty. People took a while to catch on. Then the recession hit and folk started to actively look at ways to save money. Now the car park is usually full, and I try to avoid going at the weekend as you can’t even get in unless you are there on the dot of 8 am.
I have heard all kinds of comments about Aldi that really quite annoy me. A Facebook friend suggested that only chavs and the great unwashed shopped there, but went a bit quiet when I told him that I rarely noticed this when I went in to do my weekly shop. I have since seen him in there!! A colleague’s wife said she wouldn’t be see dead in there in case people thought she was short of money. In my experience it is frequented by all sections of society and I have often seen brand new BMWs and Jaguars parked next to the old bangers like mine. Most sensible people enjoy a bargain!
For those who are on a low income, and for people who need to budget like myself, shops like Aldi, Lidl and now Kwiksave are an absolute Godsend. Yes, you have to change the way you shop and they may not sell absolutely everything you want. I have to go elsewhere for the Lactofree products I use and my gluten free flour. However, I find now that I plan my meals around what I know is likely to be in stock. I really enjoy the smallness of the stores and that I can get round and stick to my list in a very short time span without being distracted by clothes and household goods that I can’t afford and aren’t on my shopping list. I still manage to find some nice treats for us all – the chocolate and alcohol is excellent! The quality generally is brilliant; you just don’t have such a huge choice.
If you haven’t tried doing your main shop at a discount supermarket, then I urge you to do so. I estimate that I save around £30 a week by doing so. Not to be sniffed at! If you aren’t fortunate enough to have one locally then try the Value and Basics brands. If you read her blog you will see that a Girl called Jack practically lived on Sainsbury’s Basics and it doesn’t seem to have done her any harm….