So we heard yesterday that Tesco’s profits are down 6%, this apparently due to the success of the discount supermarkets such as Aldi and Lidl. This doesn’t surprise me at all. I started using Aldi when it arrived in town about 3 years ago, and was amazed by how much money I saved – around £30 a week on average. It doesn’t sell absolutely everything I need, and I have to get cat food and one or two other items from Asda on my way home, but I find I actually plan my weekly menus around what Aldi are likely to have in stock. If they do the odd offer on something like dishwasher salt, which they don’t always sell, I will stock up on it.
I like the fact that the shops are small and there isn’t so much choice – I can get in and out with less stress than a Tesco mega store and without succumbing to buy their specials which are so tempting but bust the budget. However, my local Aldi is now so successful its car park isn’t big enough, so I go as soon as they open on a Saturday morning and I am in and out before a lot of people are out of bed.
I have found the quality of the food generally very good. You do have to check the freshness of the fruit and veg properly though. I buy a lot of plants for the garden as well!
I am a fan and it annoys me when I bump into people I know in there who feel the need to apologise and say they have just come in for the beer or chocolate and don’t usually shop there – I am not ashamed to shop in Aldi. I think it is brilliant. I tell them I am getting my whole week’s shop as well as my beer and chocolate 🙂