I have mentioned before that I make extra money selling on eBay – mainly clothing, but anything that comes my way that might make a few pounds as well. In addition to selling our old unwanted stuff, I actively buy in order to sell on. It is quite a bit of work, but can be a nice little earner. Here is what I have learned.
People will pay a lot for secondhand designer items
Certain brand names sell well and, as long as they are in good condition, they can command a very good price. Brands such as Karen Millen, Phase Eight, Monsoon, Lipsy and Jane Norman all sell well.
Give a good description
You need to provide a detailed description of the item you are selling, but be honest. If there is a small stain on the hem or a pull to the fabric say so and provide photos. This will avoid battles with disgruntled customers if the item isn’t as they were expecting.
Take some good pics
A decent photo really does speak louder than a thousand words. People cannot try items on or feel the fabric so will be reassured to see several good shots from various angles. If you are going to sell clothes on a regular basis it is worth investing in a hanging dummy. I bought mine from eBay for around £8 (some examples are here. Dress them as they do in the window displays in the shops. Make dresses ‘fit’ with a few pins and add some jewellery.
Grab attention with the heading
Your title is also important. Think about what key words people might use to search for particular items. Make sure they are spelt correctly too! Include the brand, colour, style, size and if it is new, say so. I bought a Karen Millen dress from eBay for £4.50 – it didn’t sell because the photo was dreadful and the heading was ‘Lovely Dress’. Nobody was able to identify it as a gorgeous designer dress so mine was the only bid. I later sold it on for £25.
It is worth looking at how much similar items sell for to try to establish a good price for whatever you are selling. If you’re not in a hurry you will get more for an item if you sell it at a fixed price – I tend to do this with higher end designer clothing. If you want to sell it quickly go for an auction, I tend to choose this option for items that are worth less than a tenner. Sometimes the prices you get still take you by surprise!
Set reasonable postage prices
Don’t be greedy with postage – customers aren’t stupid and will be put off bidding if you are charging £10 P&P for an object that will only cost £3 to send. I usually weigh the item and check the Royal Mail price finder to get guidance on costs, then add a little extra for packaging. For heavier or bulky items it is worth checking out Collect Plus as it is often cheaper. I would recommend sending using recorded delivery if the item is expensive. Even if you send by standard post, always get proof of postage in case the parcel goes missing, as you can refund your customer and get a refund from the Royal Mail to keep everyone happy.
Take a bit of time to pack items carefully. Make sure you use lots of bubble wrap and a decent box if you are posting anything breakable. When selling women’s clothing I wrap it in coloured tissue paper and pop it in a matching plastic envelope. Again, I buy these from eBay as I have found this to be the cheapest place for packaging materials.
Include a little message thanking the customer for their purchase. Ask them to leave you positive feedback if they are happy with the item or to contact you before leaving negative feedback if not so that you can try to resolve any issues. If you are selling regularly, it is worth getting business cards printed with this message. I got mine quite cheaply from VistaPrint, but there are lots of companies offering good deals on these.
The power of feedback
If a customer is not happy with the item for any reason, don’t argue. If you want to make money selling you need good feedback and it’s not worth risking that by quibbling over a return. In addition, if you buy on eBay be sure to leave reasonable feedback for the seller. I would never leave bad feedback unless the seller was obnoxious or unreasonable in some way and I hope buyers are the same (they aren’t always, but I have only had one customer leave me bad feedback – completely unfairly!).
If you are selling by auction think about your timing and schedule your posts to end at peak periods. For example, it is better to time your auction to end on a Sunday at 8pm when people have time to browse rather than on a Monday at 10 am when they are all at work! eBay has a scheduling feature for this purpose.
Don’t be afraid to sell abroad. I have seen so many adverts stating that sellers will only post within the UK. Why? If you are going to the Post Office anyway it is no more complicated to post abroad. You can use the Royal Mail Price Finder for this too!
Buying to sell on
I felt a bit like Del Boy from Only Fools and Horses when I first started doing this, but I soon got over my discomfort when I realised that eBay could seriously help my budget. It is only what antique and collectible dealers have been doing for ever – buying and selling and taking a cut where they can!
Whilst you are feeling your way selling on eBay, I recommend you don’t spend too much on buying stock. Boot sales are brilliant places to find bargain items to sell on. You often see brand new items with the tags still on for just a few pounds. I got a gorgeous new Monsoon dress in pristine condition with the tags in place for £1!! I would have happily paid five or even ten pounds for it. I later sold it on for £30.
As mentioned previously, I have purchased items cheaply on eBay itself because I knew I could present them better and sell them on for more. This can be a risk; if you are buying from sellers who aren’t savvy enough to do a good presentation they may also be vague about the condition of the item. I bought a dress for £6, another Karen Millen number, which was absolutely filthy when it arrived. Dry cleaning is expensive so I risked the fabric on a delicate wash and it came up as good as new, but it might just as easily have ended up in the charity bag.
Charity shops often know the value of high end brand names so aren’t always good places to find good stuff to sell on. Occasionally you will find some great stock though. I went into a hospice shop and they were selling all their dresses off for £4 each. I filled up three carrier bags! I know that some people feel uncomfortable making a profit from charity shops, but I don’t. I buy so much from them I think I support their causes, and sometimes they need to move their stock on to make room for the next lot.
It is also possible to get some superb bargains at the end of the sales in regular stores and sell them on at profit. Mr S’s sister does this regularly. She has a great eye for the styles that will still be in demand when they are no longer available in store, and has found that sometimes people are prepared to pay more than the original retail price.
I know others that have found objects on Freecycle and sold them on. This is where I draw the line. It goes against the whole ethos of giving something for free to stop it going to landfill in my view and means the sites can be awash with greedy dealers.
So, that is my experience of selling on eBay in a nutshell, which I hope you will find helpful. I am sure I still have much to learn, so please feel free to add your helpful hints and tips!
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